Negash Asegde



Designer, artist, lover, interested in human centered techno-optimism.

SF CA

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nSight Surgical

Guiding the core interaction principles behind a revolutionary new product leveraging the latest computer vision technologies to increase safety and eciency in the operating room. I am responsible for the research and development and executing designs on the visual aspect of our platform. Our product allows nurses to track and count surgical objects in the OR.
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UX Design
Product Design
Design Research


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Berfs Club

Berfs is a new narrative tool merging branchhing story arcs along with GenAI video.

I was tasked with doing deep research at the crossroads of GenAI and Creepypasta. I then applied this research to guide our core UI and UX and branding, focusing on our stregths of story first and wrestling the alien landscape of latent space.


UX Design
Product Design
Design Research
Brand Design


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