Negash Asegde



Designer, artist, lover, interested in human centered techno-optimism.

SF CA

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Berfs Club

Berfs is a new narrative tool merging branchhing story arcs along with GenAI video.

I was tasked with doing deep research at the crossroads of GenAI and Creepypasta. I then applied this research to guide our core UI and UX and branding, focusing on our stregths of story first and wrestling the alien landscape of latent space.


UX Design
Product Design
Design Research
Brand Design


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